PrismaPhotonics
PRISMAPHOTONICS are a Tel Aviv-based Startup in the infrastructure industry. They help keep the most critical large-scale infrastructure up & running with a quantum leap in linear infrastructure monitoring. They allow customers to take responsibility for their assets with real-time actionable insights. Featuring an innovative pay-as-you-grow model, they merge Hyper-Scan Fiber Sensing™ technology with machine learning responding to safety and operational scenarios.
Client
PrismaPhotonics
DELIVERABLES
Branding Website Re-Brand
Year
2021
Role
Creative Direction
Challenges
This tech company had an existing website that was not aligned with their brand.
They wanted new branding and a website that better reflects their technology and offerings in order to attract more potential employees and customers.
The company wanted to attract new employees.
Since both the content and audience were quite technical, I needed to balance creativity with clear, accurate information.
Challenges
This tech company had an existing website that was not aligned with their brand.
They wanted new branding and a website that better reflects their technology and offerings in order to attract more potential employees and customers.
The company wanted to attract new employees.
Since both the content and audience were quite technical, I needed to balance creativity with clear, accurate information.
Solution
A visual solution for the website that reflected the essence of the company, something innovative that stands out and also practical to navigate around.
We achieved this by:
The homepage featured a unique parallax-moving image that symbolized traveling through nodes in space—mirroring the communication tower's integrated smart technology nodes.
Including large urban photography to showcase that the technology deals with the landscape.
Maintaining technical 3D drawings that are clear to experts in laser and fibre optical technology.
Process
Led kick off meetings for concept and sitemap directly with client
Presented concepts via prototypes
Created a sitemap to work out how many pages were needed in the whole website, to calculate pricing in order to scale in the future
Managed UX, wireframes and UI
Manged junior UI designers for on brand marketing collateral
The new logo design was designed to represent the rings of optical fibre sensing that connects along pathways of infrastructures in landscapes.
Solution
A visual solution for the website that reflected the essence of the company, something innovative that stands out and also practical to navigate around.
We achieved this by:
The homepage featured a unique parallax-moving image that symbolized traveling through nodes in space—mirroring the communication tower's integrated smart technology nodes.
Including large urban photography to showcase that the technology deals with the landscape.
Maintaining technical 3D drawings that are clear to experts in laser and fibre optical technology.
Outcome
Attracted new employees to the company
Increased sales of their technology by 30%
Built a website and design system that was scalable and easy to upload new content to.
Outcome
Attracted new employees to the company
Increased sales of their technology by 30%
Built a website and design system that was scalable and easy to upload new content to.
Outcome
Attracted new employees to the company
Increased sales of their technology by 30%
Built a website and design system that was scalable and easy to upload new content to.