PrismaPhotonics

PRISMAPHOTONICS are a Tel Aviv-based Startup in the infrastructure industry. They help keep the most critical large-scale infrastructure up & running with a quantum leap in linear infrastructure monitoring. They allow customers to take responsibility for their assets with real-time actionable insights. Featuring an innovative pay-as-you-grow model, they merge Hyper-Scan Fiber Sensing™ technology with machine learning responding to safety and operational scenarios.

Client

PrismaPhotonics

DELIVERABLES

Branding Website Re-Brand

Year

2021

Role

Creative Direction

Challenges

  • This tech company had an existing website that was not aligned with their brand.


  • They wanted new branding and a website that better reflects their technology and offerings in order to attract more potential employees and customers. 


  • The company wanted to attract new employees.


  • Since both the content and audience were quite technical, I needed to balance creativity with clear, accurate information.

Solution

A visual solution for the website that reflected the essence of the company, something innovative that stands out and also practical to navigate around. 

We achieved this by:

  • The homepage featured a unique parallax-moving image that symbolized traveling through nodes in space—mirroring the communication tower's integrated smart technology nodes.


  • Including large urban photography to showcase that the technology deals with the landscape. 


  • Maintaining technical 3D drawings that are clear to experts in laser and fibre optical technology.

Process

  • Led kick off meetings for concept and sitemap directly with client

  • Presented concepts via prototypes


  • Created a sitemap to work out how many pages were needed in the whole website, to calculate pricing in order to scale in the future


  • Managed UX, wireframes and UI


  • Manged junior UI designers for on brand marketing collateral

  • The new logo design was designed to represent the rings of optical fibre sensing that connects along pathways of infrastructures in landscapes.

Solution

A visual solution for the website that reflected the essence of the company, something innovative that stands out and also practical to navigate around. 

We achieved this by:

  • The homepage featured a unique parallax-moving image that symbolized traveling through nodes in space—mirroring the communication tower's integrated smart technology nodes.


  • Including large urban photography to showcase that the technology deals with the landscape. 


  • Maintaining technical 3D drawings that are clear to experts in laser and fibre optical technology.

Outcome

  • Attracted new employees to the company


  • Increased sales of their technology by 30%


  • Built a website and design system that was scalable and easy to upload new content to.


Next Project

Next Project

2025 ® NICOLE SCHATTNER

2025 ® NICOLE SCHATTNER