LANDED MOBILE TRAVEL APP

Re-imagining the Travel Experience.

A New Kind of Travel Where Your Destination is a Surprise.

Based on the type of vacation, budget, accommodation type, and travel dates, LANDED will do the work for you, presenting you with a full itinerary of exclusive accommodations and flights suited for your next vacation. All you need to do is show up.

Role - Research, Branding, UX, UI
Year - 2019

Tools - Sketch, Illustrator

THE CHALLENGE

Life gets busy and people aren't always so organized to plan ahead for that next vacation and the thought of planning a trip can put some off completely.

Aside from planning, some people know what their budget is and what they feel like doing but are not fussed about what the destination is, as well as bored of doing the same thing.

VISUAL LOOK AND FEEL

HOW DO PEOPLE TRAVEL?

72%

Daka 90

32%

Travel Agent

89%

SkyScanner

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TARGET AUDIENCE

Predominantly the younger community who are less rigid in their travel experiences and usually more open to spontaneous adventures. LANDED is targeted at those who want a different travel experience and those that are not too concerned with the destination but rather the type of holiday.

MARKET RESEARCH

To better understand the problem, I first looked at how we organize vacations, what platforms are on the market and which are the most popular. Then I interviewed as many people as I could and asked them how they like to plan their trips, if they would be open to surprise travel and if they face any problems along the way in the process from planning to arriving at the airport.