I am a visual designer & storyteller. I thrive on the small details and how they contribute to the overall story to give a total branding experience, amongst a wide range of mediums from UX and digital to Architecture & Interiors.
I love creating worlds, communicating them through colour, type and image, constructing a multi-sensory experience and telling a compelling story. 

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Born in Melbourne, Australia, I moved to Tel Aviv in 2013.

With a background in Architecture and Interior Design, I use the same principles in digital product design to tell a story from design language, blueprint to final product. 

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I worked in Architecture for 8 years before moving on to study and work in visual and product design. I truly believe my background has enriched the way I think about digital space, like I would in the physical space.

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Feel free to read more of my thoughts on this topic here:

Why Architects Make Great UX Designers